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Wholesale Readiness: Distribution & Logistic Costs

January 31, 2023| Evening Time TBD | Online

keywords: business development, marketing

presenters: Myron Thurston & CADE Staff

Join CADE as we invite Myron Thurston of CCE to unpack the complexities of distribution logistics in today’s economy. This webinar will cover benchmarks and decision making tools to understand if your business is wholesale ready. From the nitty gritty of uniform packaging and invoicing, to the big picture sales channel diversification, we’ll dive into wholesale readiness with a critical eye on the moving target of: shipping, distribution and logistics. Specifically, hear about Myron’s research and work in Nourish New York, Farm to Institution and Transportation Logistics for a full picture approach at making wholesale-readiness decisions. 

Speaker bio:

Myron is the Food Supply Chain Marketing Specialist for Cornell Cooperative Extension of Oneida County. The grant that funds his position is an Assembly Grant that was secured by Hon. Marianne Buttenschon, District 119. The goal of the grant is to connect farmers, distributors, and processors in Upstate New York with distributors, food banks, and individual customers in New York City. Prior to his work with CCE Oneida County, he was the Agricultural Economic Development Specialist with Cornell Cooperative Extension of Madison County. Myron also teaches courses in access to capital and business planning for the Cornell Small Farms Program and is an adjunct professor of microeconomics at Mohawk Valley Community College. He also reviews and scores grants for the USDA Agricultural Marketing Service and National Institute of Food and Agriculture. Myron is an avid endurance athlete and can be found running marathons and participating in triathlons during the competition season. Myron lives in Sherrill, NY with his wife, son, daughter, and two fur kids. 

Note: You will have the option to register for multiple courses on one form.

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