Marketing Resources

Are you interested in finding more markets for your farm products but don't know where or how? CADE provides marketing education services and one-on-one technical assistance to farmers in the Catskills, Mohawk Valley and Southern Tier. Sign up for CADE’s mailing list to get updates about our upcoming marketing workshops.

Interested in one-on-one technical assistance? Farmers in the Mohawk Valley are eligible for up to 10 hours of technical assistance from a CADE staff member. To get started, please fill out this quick survey to tell us a little more about your farm. After we've reviewed your survey, we will follow-up to schedule a meeting to develop a marketing and sales strategy customized for you and your farm.

Resources for Farmers

Market Channel Tip Sheet

Creating a Brand Identity and Message

Farm Product Packaging and Labeling

Practice your 1-minute Sales Pitch

Product and Price Template: If you are interested in selling your products wholesale, you need a one-page document to hand to potential buyers that clearly explains your products, prices, delivery and terms. Download this template to make your own product list.

Additional Resources

Third Party Certifications: Getting your farm or products certified grass-fed, Animal Welfare Approved, organic and more can open up new market opportunities for you, but it’s not always clear how or to what degree. Check out the following third party certifications and be sure to ask the companies, agencies and participating farmers what new markets to expect before joining.

Cornell Small Farms Program Marketing Resources: Explore materials and other great suggestions on direct marketing, collaborative marketing, organic, value-added, wholesale, Community Supported Agriculture (CSA), agri-tourism and more.

NCAT Marketing Tip Sheet Series: Download a series of tip sheets from the National Center for Appropriate Technology. The guide covers the following topics: tips for selling at Farmers Markets, Roadside Stands, on the Internet, through CSAs, to Aggregators, to Grocery Stores, to Institutional Markets, to Produce Brokers, Distributors, or Packing Houses, to Restaurants, and through Agritourism or "Pick-Your-Own."