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The Marketing Plan

The second in a series of three business-planning workshops, this session will help you create your agricultural business' marketing plan. We will examine your products, how you sell them and whom you sell them to and think through the best ways to connect with these customers. This session will include an overview of brand and messaging creation, packaging, online and social marketing, as well as relationship and collaborative marketing. Participants will leave with a better understanding of how to reach your customers and the tools to help build your approach.

Moderator: Sonia Janiszewski

Cost:

Earlier Event: January 27
The Business Plan
Later Event: February 10
Farm Legal Workshop