Farmers Markets First: How to Keep Farmers Markets at the Top of the Local Food Chain
Today, farmers markets across New York face more competition than ever before. Customers seeking local food are being courted by grocery stores attempting to mimic the market, meal delivery kit services, community supported agriculture (CSAs), and even other farmer markets. What can you do as a farmer or producer, or as a farmers market manager? The secret is building a bond with the customer – and building value that can only be found at the farmers market. This 2-part webinar series will provide tips for making farmers markets tops in the consumer’s mind with actionable, low-cost, highly efficient strategies you can put into play for the 2017 season.
Webinar 2) See and Be Scene: How to Create as Community Around Local Food
Over 1,000 market managers were surveyed by the USDA in 2016 and 64% reported that hosting community events boosted the amount of customers coming to the market. Get ideas for affordable, easy-to-launch community events and activities that attract shoppers – and keep them coming back.
WHO SHOULD ATTEND: Farmers Market Managers
Wednesday, March 29, 2017
12:00 - 1:00pm Presentation
1:00 - 1:30pm Q & A