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CADE: Planning Session 2 - The Marketing Plan

  • Delaware County eCenter 5 1/2 Main Street Delhi, NY, 13753 United States (map)

The second in a series of three business-planning workshops, this session will help you create your agricultural business' marketing plan. We will examine your products, how you sell them and whom you sell them to and think through the best ways to connect with these customers. This session will include an overview of brand and messaging creation, packaging, online and social marketing, as well as relationship and collaborative marketing. Participants will leave with a better understanding of how to reach your customers and the tools to help build your approach.

The Business Planning workshop sessions are brought to you through the Farm & Food Business Incubator and are designed to prepare you for spring funding/grant applications.

Due to high registration numbers, we will be holding the sessions at the eCenter in Delhi, NOT at the CADE office in Oneonta.